Articles by Jeff Schaeffler
How to run a Black Friday creator marketing strategy
Black Friday is the most competitive shopping moment of the year, and brands need more than discounts to stand out. A creator-led Black Friday marketing strategy puts authentic voices in front of the right audiences at exactly the right time. Discover how to plan, launch, and scale a campaign that cuts through the holiday noise.
Influencer marketing strategy and examples for brands
A strong influencer marketing strategy is the difference between wasted budget and measurable brand growth. In this guide, we break down how top brands structure their influencer programs, from goal-setting to creator selection. Whether you're launching your first campaign or refining an existing approach, these examples will show you exactly what works.
Influencer database: how brands find creator contact data
Finding the right creators starts with having access to reliable data. An influencer database gives brands a searchable hub of creator profiles, contact details, and performance metrics to streamline outreach. Discover how these tools work and what to look for when choosing one.
Community marketing: how brands build creator communities
Community marketing is changing how brands connect with their audiences by turning creators and customers into active advocates. Instead of broadcasting to consumers, smart brands are building spaces where people genuinely belong. Learn how leading brands are using creator communities to drive loyalty, word-of-mouth, and sustainable growth.
Creator marketplace: how brands find and hire creators at scale
A creator marketplace gives brands a searchable database of vetted influencers, making it faster and easier to find the right creators for any campaign. Instead of chasing down contacts and negotiating blind, marketers can filter by niche, audience size, engagement rate, and more. This guide breaks down how creator marketplaces work, what to look for, and how to use one to scale your influencer program.
Shoppable video and live shopping: the brand guide
Shoppable video and live shopping are reshaping how consumers discover and buy products online. This guide breaks down everything brands need to know—from choosing the right platforms to partnering with influencers who drive real conversions. Whether you're just exploring or ready to scale, here's how to make interactive video work for your brand.
Social commerce strategy: how brands sell more with shoppable content
Social shopping has transformed how consumers discover and buy products online, blurring the line between browsing and purchasing. Brands that build intentional shoppable content strategies are seeing higher conversion rates and shorter buying cycles. This guide breaks down how to turn your social channels into revenue-generating storefronts.
Influencer marketing platform and software: how to choose the right tool
With dozens of influencer marketing platforms on the market, choosing the right tool can feel overwhelming. This guide breaks down the key features, pricing models, and use cases to consider before you commit. Whether you're a brand or agency, find out what separates a good platform from the right one for your goals.
Influencer marketing agency vs. platform: which is right for your brand
Choosing between an influencer marketing agency and a self-serve platform is one of the biggest decisions brands face when scaling their creator strategy. Each option comes with distinct trade-offs in cost, control, and speed. This guide breaks down both solutions so you can confidently pick the right fit for your goals.
UGC ads: how brands use creator content in paid media
UGC ads outperform polished brand creative on CTR, CPM, and conversion rate because they feel native to the feed. This guide covers formats, real examples, briefing, testing, and how to build a sustainable paid UGC pipeline.
UGC platform comparison: how to find and work with UGC creators
UGC platforms, agencies, and marketplaces all promise creator content, but they operate very differently. This guide gives brand marketers a decision framework and real benchmark data to choose the right model.
Micro and nano influencer marketing: the brand's guide
Micro and nano influencers consistently outperform celebrity-tier placements on engagement and cost-per-result. This guide covers how to find, vet, brief, and measure smaller creators at scale.