Now, we may be a bit bias when it comes to Influencer Marketing but it’s because we love what we do and we see value in all that we do. We believe in the Creator Economy and we believe in Creators; we want to tell you why you should too.
Marketing is changing and business is shifting — because people are changing and society is shifting. With the advancement of technology we are seeing every day (someone just went to space after launching the catalyst of e-commerce 👀) and the openness we are having to such changes – the possibilities are endless!
As I’m sure you know, social media is huge. People like it, people spend (and waste) their time on it. It is at the forefront of our minds and almost a second nature to the next generation. On average, Americans spent more than 1,300 hours on social media last year. Granted, we were in a pandemic for the majority of the year, but as the world opens up again, that number doesn’t seem to be dropping drastically.
The Power of Influence:
We, as a species, have always strived for power – strived to hold influence. Look at Caesar! Now, that may be a hyperbolas example, but it’s what I’m getting at – we’re always striving to gain the attention of others.
However, now is the time that people are really listening. Influencers are the new celebrities and endorsement advocates and consumers are now looking towards them to see what’s new and hot for them to purchase. As e-commerce has grown so substantially and isn’t showing signs of slowing down post-pandemic, consumers are looking for a positive voice to walk them through their purchasing path.
The Bottom Line:
Word of mouth marketing has always been popular, it’s the earned publicity that every brand strives for – but how does it start in such a saturated space?
Micro-Influencers who have a trusted audience are the bread and butter of word-of-mouth marketing. Taking part in Influencer Marketing will not only bring you brand awareness, but also amazing UGC (user-generated content) to share on your own social media channels. You’re sharing your products with the voices that not only matter but genuinely carry influence.