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Creators & Company

Our very best tips, advice, and industry news to help you grow as a creator.

August 19, 2025

When Nature Glows: How Light Bio Turned Innovation into Impact

We helped Light Bio launch one of TIME’s Best Inventions of 2024, the world’s first glowing plant, by combining strategic creator partnerships, cinematic storytelling, and data-driven insights to deliver 744K+ views, a 13% engagement rate, and over 1,500% ROI in just four months.

Inside the Groupon x Creator Webinar, Part 3: Build a Program That Scales and Lasts

Discover the real lessons from Groupon’s influencer journey: How clear briefs, community-building, and strategic partnerships turned creator programs into lasting growth engines. The final post in our series reveals actionable insights for brands ready to scale authentically.

Inside the Groupon x Creator Webinar, Part 2: You Paid for the Content, Now Make It Work Twice as Hard

Unlock the power of repurposing creator content to cut costs, boost ad performance, and scale smarter. Part two of our series reveals how Groupon turned influencer assets into a full-funnel growth engine.

Inside the Groupon x Creator Webinar, Part 1: The Value of Using Expert Recruiters

Discover how one team recruited 800 creators and boosted conversions to 7% by reinventing influencer recruitment in the first part of our series unpacking expert strategies from the Ad Age webinar with Creator and Groupon.

When the Algorithm Becomes the Matchmaker: AI in Influencer Marketing

As AI reshapes every facet of marketing, influencer marketing stands out as a space where data meets emotion. From AI-driven influencer selection to predictive modeling and hybrid case studies, we break down how technology is transforming the creator economy.

Using UGC to cut CAC 50%

Learn how Creator helped brands cut their CPC by up to 50%

Dressed for Success: Moores' Path to Brand Awareness

Learn how Canadian menswear giant Moores used micro-influencer storytelling to drive authentic engagement and elevate their fall and winter collection.

Saying 'I do' to Inclusivity with Maggie Sottero

Discover how Maggie Sottero celebrated inclusivity in bridal fashion through a heartfelt TikTok campaign that showcased one bride’s journey to finding the perfect dress.

From Rail Jams to Real Results: Oakley's Whistler Takeover

Learn how tapping into local creators and authentic storytelling can drive real-world engagement, brand buzz, and a whole lot of foot traffic!

Driving Sales with Instagram: The Essential Tool for Skincare Brands

Learn how skincare brands are seeing major results by investing in Instagram ads—especially during high-traffic moments like BFCM.

#DoingLifeInTaos: How Taos Footwear Found UGC That Outperformed Branded Content

Taos Footwear teamed up with Creator.co to launch #DoingLifeInTaos—a UGC campaign that turned everyday creators into storytellers. The result? Over 50 pieces of authentic content that outperformed branded ads and brought comfort to life.

How We Influenced Customers to Think! at Walmart

Discover how Think! partnered with Creator.co to drive an 83% sales lift and sell out in Walmart Canada by using authentic influencer storytelling to turn shelf presence into real customer demand.

From Caps to Cash: How Poleberg Drove $66.5K Via Influencers

Learn how Poleberg, a small father-son cap brand from New York, partnered with Creator.co to scale their reach, drive $66K+ in sales, and grow their cult following—without losing the authenticity that made them special.

It’s Time to Break Up With Last-Click Attribution—Here’s Why

Learn why you need to shift to multi-touch attribution to truly measure impact and maximize ROI.

How Bellroy Hit 7M Views with Influencer Partnerships

Here’s how Bellroy used affiliate marketing, creator partnerships, and a clever engagement strategy to rack up 7.2 million views—and generate a jaw-dropping 3823% ROI.

Ad Age Next Gen Summit: 5 Key Takeaways

Ad Age Next Gen Summit is a three-day immersive event on Gen Z, direct-to-consumer marketing and the creator economy.

Solidifying Your Content Pillars

Discover a game-changing strategy that will revolutionize your content creation process and take your social media presence to new heights: Content Pillars!

Unlocking the Full Potential of ChatGPT as a Marketing Manager

Are you still using ChatGPT with basic prompts like “Make this better” or “Fix this”? If so, this blog is for you! Click to unlock ChatGPT’s full potential and streamline your workflow!

Why Long-Term Partnerships are Your Brand's Secret Weapon

Here’s why committing to long-term influencer relationships can be a game-changer for your brand.

How to Find the Right Influencer for Your Brand

Discover how you can sift through the noise and find the right influencer to represent your brand.

August 19, 2025

Navigating the New Era of Retail: Gen Z, Social Commerce, and Creator Economy

Dive into the retail industry, which is in the midst of a profound transformation, driven by technological innovation and evolving consumer preferences.