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Creators & Company

Our very best tips, advice, and industry news to help you grow as a creator.

Driving Sales with Instagram: The Essential Tool for Skincare Brands

Learn how skincare brands are seeing major results by investing in Instagram ads—especially during high-traffic moments like BFCM.

#DoingLifeInTaos: How Taos Footwear Found UGC That Outperformed Branded Content

Taos Footwear teamed up with Creator.co to launch #DoingLifeInTaos—a UGC campaign that turned everyday creators into storytellers. The result? Over 50 pieces of authentic content that outperformed branded ads and brought comfort to life.

How We Influenced Customers to Think! at Walmart

Discover how Think! partnered with Creator.co to drive an 83% sales lift and sell out in Walmart Canada by using authentic influencer storytelling to turn shelf presence into real customer demand.

From Caps to Cash: How Poleberg Drove $66.5K Via Influencers

Learn how Poleberg, a small father-son cap brand from New York, partnered with Creator.co to scale their reach, drive $66K+ in sales, and grow their cult following—without losing the authenticity that made them special.

It’s Time to Break Up With Last-Click Attribution—Here’s Why

Learn why you need to shift to multi-touch attribution to truly measure impact and maximize ROI.

How Bellroy Hit 7M Views with Influencer Partnerships

Here’s how Bellroy used affiliate marketing, creator partnerships, and a clever engagement strategy to rack up 7.2 million views—and generate a jaw-dropping 3823% ROI.

Ad Age Next Gen Summit: 5 Key Takeaways

Ad Age Next Gen Summit is a three-day immersive event on Gen Z, direct-to-consumer marketing and the creator economy.

Solidifying Your Content Pillars

Discover a game-changing strategy that will revolutionize your content creation process and take your social media presence to new heights: Content Pillars!

Unlocking the Full Potential of ChatGPT as a Marketing Manager

Are you still using ChatGPT with basic prompts like “Make this better” or “Fix this”? If so, this blog is for you! Click to unlock ChatGPT’s full potential and streamline your workflow!

Why Long-Term Partnerships are Your Brand's Secret Weapon

Here’s why committing to long-term influencer relationships can be a game-changer for your brand.

How to Find the Right Influencer for Your Brand

Discover how you can sift through the noise and find the right influencer to represent your brand.

Navigating the New Era of Retail: Gen Z, Social Commerce, and Creator Economy

Dive into the retail industry, which is in the midst of a profound transformation, driven by technological innovation and evolving consumer preferences.