Key Takeaways
- Experiential activations spark conversation
A community-driven giveaway helped SkyFlakes earn cultural relevance and attention. - Creator mix drives scale and authenticity
Mid-tier and micro creators balanced reach with relatability. - UGC fuels performance beyond organic social
Creator content was repurposed across paid and owned channels.
SkyFlakes is a beloved Filipino cracker brand introduced in 1962, known for its crisp texture and subtle flavor. Now a subsidiary of Monde Nissin, SkyFlakes continues to blend nostalgia with innovation as it expands its global presence.
To increase brand awareness and generate high-quality content for repurposing, SkyFlakes partnered with Creator to activate a diverse mix of creators and experiential campaigns.
How can SkyFlakes increase brand awareness while creating engaging creator content that can be reused across paid media and social channels?
Build Buzz with an Experiential Giveaway
SkyFlakes kicked off the campaign with an experiential giveaway in partnership with Hockey Bonder, offering tickets to a hockey game in Toronto. This activation tapped into local passion points and drove community engagement.
Expand Reach Through Mid-Tier Creators
The brand partnered with mid-tier food and lifestyle creators to showcase inventive recipes using SkyFlakes products-introducing the brand to new audiences in a fun, approachable way.
Drive Authenticity with Micro-Influencers
To round out the strategy, SkyFlakes activated micro-influencers to share everyday recipes and snack boards. Their relatable content generated authentic UGC that reinforced trust and product versatility.
“We are happy working with the team at Creator as they are very accessible and easy to work with. They give frequent updates and all data is easily accessible.”
- 560K views
- 247K reach
- 2K saves
- 1.3K comments
- 9K likes
- $58K EMV
The campaign sparked meaningful conversations and inspired audiences to get creative with SkyFlakes-bringing the brand to life through fun, community-driven content.
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