Key Takeaways
- Influencer-led retail campaigns drive measurable in-store impact
Average product sales across Superstore locations increased by over 70% - Experiential creator content influences purchase behavior
Creators purchased products in-store and shared authentic experiences with their communities. - Automation significantly reduces operational overhead
Streamlined campaign management saved Scentuals more than 200 hours of manual coordination.
Founded in Vancouver, Scentuals is a Canadian natural skincare brand dedicated to creating organic, cruelty-free products inspired by nature. Their product line includes body care, essential oils, and home fragrances designed to support wellbeing and self-care.
Scentuals partnered with Creator to increase awareness and retail sell-through for their products at Real Canadian Superstore locations nationwide.
How could Scentuals increase product awareness and sell-through at Real Canadian Superstore across Canada?
Automated Campaign Management
Through Creator.co’s automated platform, campaign management-including influencer activation, asset collection, and KPI tracking-was streamlined, saving Scentuals over 200 hours in manual coordination.
Experiential Campaigns
Creators were encouraged to purchase Scentuals products in-store at Superstore, share their experience, and inspire their communities to do the same. The campaign generated a wave of authentic user-generated content that Scentuals repurposed across ads and social media.
Influencer Recruitment
Creator.co identified and recruited 100+ hyper-targeted creators who embodied Scentuals’ organic, mindful lifestyle values. All creators were approved by the brand to ensure on-brand alignment.
- +71% retail sell-through across Superstore locations in Canada
- 672.9K impressions
- 269.2K reach
- 7.19% average engagement rate
- 100+ activated creators
- 200+ hours saved
Additional sell-through lift by product line
- 67% – Energizing Gift Set
- 64% – Harmony Diffuser
- 36% – Invigorating Gift Set
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