Web 3.0: A Beginner’s Guide to the Future
If you’re only just reading up on modern internet trends, you may have heard a thing or two about Web3.0. Web3.0 is the next generation of the online world, an evolution of the internet that incorporates crypto, NFTs, blockchain, and the Metaverse.
How is this different from earlier Web versions? We’re glad you asked. HTML defines the design and delivery of webpages with Web1.0 and Web2.0. HTML will be a foundational layer with Web3.0, but how it connects to data sources and where they reside will differ from earlier versions.
Many websites and applications in Web2.0 rely on centralized databases to deliver data. But the problem with Web2.0 is that many people have grown weary of the barriers large tech companies have created. With Web3.0, applications and services use a decentralized blockchain. With this type of blockchain, there isn’t a central authority but a form of distributed consensus.
Yes, this is a lot to wrap your head around. And if you’re someone just dipping your toe into the water of all things Web3.0, we can help. Let’s take a closer look at how Web3.0 will form the baseline of the future.
Putting the Power into the World’s Hands
Web3.0 is still evolving, and to be honest, everyone is still trying to define it. What is clear is that Web3.0 emphasizes decentralization and extensively uses blockchain-based technologies. Information on Web3.0 will be stored simultaneously in various locations. There is no central data storage. This approach provides several benefits, such as reduced data theft and increased data ownership. Both those features help content creators protect their creations, which is why Web3.0’s infrastructure is of great interest to this community.
What is driving a lot of discussion around Web3.0 is its decentralized nature because it gives creators control of their data, and they can decide where, how, and with who to share it. Today, content creators are stuck between a rock and a hard place because they must follow the guidelines of the platforms they use to share content. They also have to contend with limited earning potential because they only get a percentage of revenue from the content they deliver. Web3.0 will grant full autonomy to artists and influencers in deciding their content and getting paid fully for it, ushering in a new era of creative control.
Powering the Evolution
Of course, something has to drive the transition to Web3.0, and that is where blockchain comes in. Blockchain technology powers much of what is considered essential in Web3.0. It is a rapidly developing technology that creates an open ecosystem, and its sole driver is disengaging from centralized systems, paving the way for more robust data security and decentralization. Blockchain technology makes a transparent web that increases consumer trust, leading to better and more efficient marketing strategies.
The blockchain serves as a digital ledger that details every time an item has changed, providing proof of authenticity and ownership. By recording each transaction on the blockchain, we can ensure that the value of the product in question is accurate and authentic. Recording transactions on the blockchain is significant for the NFT market, as counterfeit NTFs have become a growing challenge.
Welcome to the Metaverse
The world is racing toward Web3.0, and the emergence of public blockchains permits users to take control of their data without the involvement of third parties. One of the most well-referenced sub-domains of Web3.0 is the “Metaverse.”
The Metaverse is a digital space that combines physical reality with virtual spaces, and Metaverse users want greater control than their identities and credentials that are not stored on centralized servers.
Since Web3.0 is a decentralized Internet, Metaverse embedded on public blockchains can provide data privacy and ownership to user data. In the NFT-powered Metaverse, users can own things like avatars, digital apparel, and other items and migrate them across platforms.
NFTs initially rose in popularity as a form of online art trading, serving as a profitable venture for artists and creators. NFTs rely heavily on the blockchain to verify who created the work in question and who currently owns the NFT.
While artistic NFTs are currently the most popular, they are other options that deliver more than art. NFTs can also serve other purposes depending on the function for which they were created. Take, for instance, the Creator Passport NFT that offers ongoing benefits to passholders. Utility NFTs, like this, are ones with use cases beyond being unique digital assets. They are NFTs that grant their owners privileges, rights, or rewards they would not otherwise be able to access. Our goal with the Passport NFT is to help empower our creator community to take hold of the opportunities to abound in Web3.0 and provide ongoing support to ensure continued success.
We’ll be offering an exclusive pre-mint discount to those on the Creator Passport NFT waitlist, join the waitlist asap before the discount expires!
Where We’re Going
While it’s tough to predict how much Web3.0’s advancements will impact the creator landscape, one thing is sure: creators and brands must adapt. In the last year alone, many new technological innovations and changes have advanced creators from being a one-off partners to key players in supporting a brand’s overall marketing strategy. Web3.0 will push this opportunity to a greater level.
Web3.0 is still in its infancy, but at the same time, it is rapidly developing. No one knows what Web3.0 marketing will look like, but the time to begin preparing for the future is now. We’re here to help you be savvy enough to adapt to changing trends and seize emerging opportunities.
To learn more about NFTs and why they matter to creators and innovative thinkers, read more here!