When a brand is stocked on the shelves of a retail giant like Walmart, it’s a massive opportunity—but also a massive challenge. With countless products competing for attention, even the best can get overlooked. So how do you ensure your product doesn’t just sit on the shelf, but flies off it?
That was the question Think! needed to answer.
Think!® was born in 1999 out of Lizanne Falsetto’s desire to blend wellness, flavor, and convenience. As a single mom and passionate entrepreneur, Lizanne began creating nutrient-rich snacks that kept up with her on-the-go lifestyle. Her mission—eat well, live well, feel great—has remained the brand’s north star ever since.
With presence across the U.S. and Canada and a growing loyal customer base, Think! was ready to make its next big move: boost performance at one of the world’s biggest retailers, Walmart.
Walmart shelves are stacked—literally and figuratively. Think! wanted to increase visibility, drive awareness, and ultimately boost sales across Canadian Walmart locations, both in-store and online. They also wanted high-quality content that could be repurposed across ads and social channels.
The goal? Make Think! bars the product shoppers look for, not just discover.
Think! partnered with Creator.co to launch a fully-managed influencer campaign focused on three key outcomes:
Here’s how we made it happen:
🛒 Shopping Stories
Over a 60-day period, waves of both micro and macro creators were sent on in-store and online shopping journeys. Their mission? Find Think! bars at Walmart, share the experience, and inspire their audiences to do the same.
⚙️ Full Campaign Automation
Creator.co took care of everything—from recruitment to performance tracking—freeing up Think!’s lean team to focus on other priorities. With a seamless workflow, all the heavy lifting was handled behind the scenes.
🎯 Localized, Experiential Content
By recruiting creators from targeted regions, we made the campaign feel hyper-relevant. These creators didn’t just talk about the product—they showed exactly where and how to find it.
Let’s just say... it worked.
Sold Out
Think! bars sold out at Walmart locations across Canada—in-store and online. This was a historic first for the brand and a major win with Walmart buyers, helping solidify future placement on shelves nationwide.
Campaign Performance
The campaign not only brought new fans to Think!, but also delivered clear ROI that spoke volumes to retail buyers.
“Creator.co helped us streamline and scale our influencer strategy in a way that aligned perfectly with our retail goals. The team delivered not only results, but valuable content and proof of performance—something that’s critical when working with major retailers like Walmart.”
— Lizanne Falsetto, Founder of Think!®
Think! didn’t rely on flashy gimmicks or big-budget campaigns. They relied on real people sharing real experiences—and that authenticity drove real results.
Whether you're a startup or an established brand, this campaign is proof that with the right partners, the right strategy, and the right creators, you can turn shelf space into sold-out success.
