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In the world of eCommerce, it’s one thing to exist online—it’s another to thrive. For Bellroy, a brand rooted in thoughtful design and sustainable practices, standing out in a crowded digital space required more than just good products. They needed smart strategy, creative collaboration, and the kind of content that doesn’t just blend in—it goes viral.
Here’s how Bellroy used affiliate marketing, creator partnerships, and a clever engagement strategy to rack up 7.2 million views—and generate a jaw-dropping 3823% ROI.
Founded in 2010 around a kitchen table in Australia, Bellroy has grown into a global brand known for sleek, durable carry goods. With a team representing 25 countries (just at their Melbourne HQ!) and a status as a certified B Corp, Bellroy is committed to doing business for good—crafting quality products while treading lightly on the planet.
But even with a strong product and mission, there was one challenge…
Like many brands in today’s ultra-competitive online space, Bellroy asking:
“How can Bellroy enhance its online presence and boost brand engagement in a highly competitive market?”
To tackle this, Bellroy turned to Creator.co—and together, they built a campaign rooted in performance, not just aesthetics.
Here’s what worked:
Bellroy leaned into affiliate partnerships with trusted content creators. These creators didn’t just look the part—they had influence. By tapping into their established credibility, Bellroy was able to reach fresh, relevant audiences with messaging that felt organic.
To add urgency and value, the brand offered a 15% discount—exclusive to the creators’ audiences. This not only drove conversions but created a sense of exclusivity that got followers excited to shop.
Instead of one-and-done posts, creators were encouraged to:
This repetition helped build trust and boosted the likelihood of followers clicking through to learn more (or buy).
The numbers speak for themselves:
One standout post from influencer Beatriz Santos alone generated 5M views, leading to:
“Thanks to our account manager and the Creator.co team, our influencer marketing efforts have not only gained momentum but have also delivered tangible results.”
— Jordan Eagle, Content Partnerships Lead at Bellroy
Bellroy’s campaign is proof that influencer marketing doesn’t have to be a shot in the dark. With the right platform, smart incentives, and a long-term creator strategy, you can turn content into conversions—and community into real revenue.
Ready to build your own viral moment? Let’s talk.
