In a world of mass production and mainstream branding, Poleberg is doing things differently. This father-son duo from Astoria, New York, has been on a mission since 2001: to help people find the perfect cap. Whether you’re a die-hard sports fan or a streetwear enthusiast chasing a rare vintage design, Poleberg is where you find that one piece that pulls your whole look together.
With a small team, a passionate following, and a treasure trove of throwback styles, Poleberg had the ingredients of a cult-favorite brand. What they needed next was scale. But growing a business while managing daily operations? Easier said than done—especially for a team of less than 10.
That’s where Creator.co came in.
Running a boutique cap brand isn’t just about stocking shelves—it’s about sourcing rare drops, managing a loyal customer base, and keeping the vibe personal. With all that on their plate, the Poleberg team didn’t have the time (or bandwidth) to build and manage full-scale influencer campaigns in-house.
They wanted to:
The goal? Grow their presence on social media without compromising what made them special.
Poleberg partnered with Creator.co to bring their vision to life—without the operational overload.
The Creator.co team took the reins on strategy, creator outreach, content management, and performance tracking. This meant Poleberg could focus on running their business, while a team of experts handled everything behind the scenes.
Each influencer was given a unique, limited-time discount code, designed to create urgency and drive quick action. These codes made tracking ROI simple and gave followers a sense of VIP access to exclusive deals.
To keep audiences engaged, Poleberg didn’t stick to a one-size-fits-all approach. Instead, they ran a series of campaigns tied to holidays, drops, and seasonal moments—keeping things fresh, relevant, and buzzworthy.
The impact? Huge. Even with a lean team, Poleberg generated big results:
The campaign not only amplified Poleberg’s presence on Instagram and TikTok—it brought in real, measurable revenue. It’s proof that with the right tools and strategy, small businesses can thrive in the fast-paced world of influencer marketing.
“I work with multiple account managers across different sectors, including email marketing and website development. I can say with confidence that my account manager’s work ethic stands out significantly at Creator.”
— Brian Koo, Founder & CEO, Poleberg
Poleberg’s journey is a masterclass in doing influencer marketing the smart way. With a clear voice, a great product, and a little help from the right partner, they transformed a local niche brand into a globally recognized name—without sacrificing their soul.
Whether you’re a small business looking to grow or a brand with a big story to tell, this is your sign: influencer marketing doesn’t have to be overwhelming. It just has to be intentional.
