Move at the speed of social, find a Fan Truth and tie into a trend. Act quickly before the trend peaks to be a catalyst.
McDonald’s conducts constant social listening with road trips across the country to meet customers in restaurants to capture Fan Truth’s.
This helped them identify that “Everyone has their McDonald’s order” & tap into Kendrick Lamar “Mustard” trend.
They also apply a Fan to Fan instead of Brand-to-Fan tone of voice on socials to create more authentic conversation.
In-person experiences are a way to bring your brand to life in an authentic way.
GenZ are looking for opportunities to break from screens and find a community of people with shared interests.
Tiff Baira has brought her digital community to life, cultivating connection with her in-person experiences, such as the Bestie Bash, monthly singles parties, and more!
She has partnered with brands such as Covergirl, OkCupid, Captain Morgan and Vera Wang.
Not every brand has a Selena Gomez, but every brand can define its values and partner with ambassadors who truly align to tell an authentic story.
Gen Z are not opting out, they are opting into brands they care about.
To earn GenZ’s loyalty, brands must go beyond selling—they must be human.
Authenticity isn’t a trend; it’s the foundation.
Show your true culture and values, not a curated illusion. In a world of constant noise, only the real will resonate.
Social listening is key to spotting trends and understanding what GenZ is creating.
GenZ is not limited to what is in store, they make their own version and showcase their finds on social media.
By tapping into real conversations, brands can identify organic moments—like when Bojangles discovered college students were customizing their Bo Berry Biscuits with sausage on weekends.
Smart brands don’t just observe; they invest in influencers to amplify these trends and turn them into cultural movements.
The future of influencer marketing is bigger than social as more and more performance marketers are applying social content through the funnel.
Influencer-generated content is resonating with audiences in paid ads for its authenticity reducing CPC and boosting conversion.
Over the course of Q4 2024, Groupon and its influencer marketing partner, Creator launched a seasonal campaign featuring 150 carefully selected influencers who produced nearly 300 pieces of content which was fed into paid ads resulting in 40% reduction in CPC.
