Content Inspiration

Brand Story

Commitment to Reducing Harmful Chemical Damage Our increasingly polluted environment and food are putting our health at risk. Newco is committed to reducing harmful chemical damage from toxins that cause free radical production and damage our cells, leading to illness and disease. All Newco products are natural, eco-friendly and made from top grade raw ingredients. Innovative technology allows us to extract the finest ingredients from around the world, with extreme care and precision, and without the use of harsh chemicals or heat. Our exclusive formulas use superior natural ingredients that are easily understood by the body’s chemistry. Over 20 years of experience enables us to create leading-edge organic, non-GMO, gluten-free and cruelty-free products to be enjoyed around the world. Extraordinary ingredients produce extremely effective products! Giving Back and Protecting the Environment Our mission doesn’t end simply with making amazing products. We are also devoted to ensuring our products make the least environmental impact as possible. All of Newco’s packaging is recyclable and/or reusable. We formulate our products to create the most positive effect on health and wellness, with future generations in mind. We firmly believe in protecting our planet and dedicate 1% of our profits to organizations such as Plan Canada and The Council of Canadians. Newco proudly supports making meaningful differences in people’s lives and communities. Using Scientifically Proven Sulforaphane to Create Products Sulforaphane can come from a variety of cruciferous vegetables including kale, brussels sprouts, and cabbage. Although, highest levels are found in broccoli, specifically broccoli seeds and 3-day old sprouts. Sulforaphane extracts of 3-day old broccoli seeds and sprouts have up to 100 times higher concentrations of glucoraphanin (sulforaphane glucosinolate) than mature plants. Sulforaphane, from broccoli, induces phase II enzymes to help eliminate some harmful chemicals that damage our DNA. They are the most potent and naturally occurring inducers of phase ll enzymes to help protect cells from oxidative stress, electrophiles UVA & UVB inflammation and radiation. Sulforaphane is also an NRF2 protective protein activator that enables detoxification, promotes cellular integrity, and has even been shown to repair DNA damage from ROS (Reactive Oxygen Species), chemicals, viruses, and radiation. It has anti-inflammatory properties, supports the immune system, has anti-aging benefits and has also been shown as a chemoprotective agent.