Fact or Fiction
What you will receive
By opting in, you agree to a 5% processing fee to be deducted from the final negotiated payment amount.
Creators will go through our quiz process to determine what their perfect hair care routine consists of. They are able to customize each product in their "ritual" to their specific hair care needs. What differentiates AURA from competitors in the space is that we can add temporary pigment to your hair care "ritual" which can be a fantasy shade, color enhancing natural shade or neutralizing pigments to tone existing hair color.
Description
Concept 2a: Fact or Fiction?
1: Video starts with creator saying something along the lines of “So I keep seeing this AURA Hair Care all over TikTok; and they say they are a totally custom hair care brand that is made just for you. But are they actually as good as they say? I’m going to test it and tell you if it’s fact or fiction.”
Fact or cap/Real or Fake/Good or Bad are also all acceptable
2: Creator shows themselves using the product. Applying per the product’s instructions. Feel free to narrate the process, or talk about what you’re doing
3: End the video by showing off your results, and sharing how great your hair looks! Examples could be: “I can confirm, it totally works! I love it, looks great, go get this now!”
Concept 2b: Fact or Fiction w/ Stitch
1: Video starts with creator stitching into a real AURA video, then cutting in themselves. Good videos to use for the stitch are here, here, or here. Creator then cuts to themselves saying “Let’s test this out and see if it's actually as good as they say.”
2: Creator shows themselves using the product. Applying per the product’s instructions. Feel free to narrate the process, or talk about what you’re doing
3: End the video by showing off your results, and sharing how great your hair looks! Examples could be: “I can confirm, it totally works! I love it, looks great, go get this now!”
Creator qualifications
Fact or Fiction
$0
In stock
Campaign objectives
Bespoke
-We want this content to feel as though you are investigating others claims on AURA. Like you have been seeing it all over TikTok and you just had to try it.
-Once you try the process you realize that all the claims were right and you give your stamp of approval on AURA.
-Only use music that is approved for commercial use (see how to select via drop down in example to the right)
-For illustrating the steps, you can use your own voice, or utilize the TikTok text to speech function as per the example
-When demonstrating application, if using while in the shower, please do not include any shots that go below the neckline, even if it’s simply your back.
@aurahaircare, @creator.co.community
#aurahaircare, #shareyouraura
The caption should be open ended or a question, for example: "I tried out AURA hair care, and the results were crazy" or "Is AURA as great as people say?" or something along those lines.
Content inspiration
Use these images to help guide your content's artistic direction.
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